Top 5 Reasons to Use a REALTOR®

  1. REALTORS® subscribe to a strict Code of Ethics—a set of obligations that often go above those mandated by law. Known as the REALTOR® Code of Ethics, these principles embody a strong commitment to fairness, integrity, and moral conduct in business relations. Under the Code of Ethics, REALTORS® put the needs and well-being of their clients above anything else.
  2. As members of C.A.R., California REALTORS® have access to confidential legal counsel, innovative marketing tools, and an extensive repository of market data. With these resources, REALTORS® are equipped to help you make important decisions throughout the home-buying or –selling process, such as how much home you can afford or what information you must disclose to the other party.
  3. Among the top skills REALTORS®’ bring to the table is the ability to negotiate a favorable price. REALTORS® are knowledgeable about the small repairs and improvements you can make to enhance the “salability” of your home. According to the NATIONAL ASSOCIATION OF REALTORS®, the median price of a home sold using an agent is 16 percent higher than a home sold without the guidance of an agent. 
  4. Your REALTOR® acts as your advocate during each step of the transaction. Whether evaluating buyer proposals or preparing counteroffers, your REALTOR® saves you time by serving as a liaison between you and the other parties of the transaction, prepares and reviews necessary paperwork, and guides you through the process to make sure everything is handled appropriately.
  5. REALTORS® are well-versed in up-to-date market data, such as inventory levels, time on market, and ratios of list-to-sold prices. Backed by education and experience in the real estate industry, your REALTOR® can help you leverage this market information to aid in your decision-making process. 

California Association of REALTORS® Website

When buying or selling a home, it’s way too important not to use a REALTOR®. No one knows the market like California REALTORS®--helping you find your piece of California, with some peace of mind.


Fast Fact

Though there are nearly 530,000 real estate licensees in California, only 200,000 brokers and agents are REALTORS®. As members of their local, state, and national real estate trade organizations, REALTORS® subscribe to a strict Code of Ethics, pledge to treat all parties fairly, and maintain a higher level of knowledge about buying and selling homes. 

Resources for you on C.A.R. Online

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