Top 5 Reasons to Use a REALTOR®

  1. REALTORS® subscribe to a strict Code of Ethics—a set of obligations that often go above those mandated by law. Known as the REALTOR® Code of Ethics, these principles embody a strong commitment to fairness, integrity, and moral conduct in business relations. Under the Code of Ethics, REALTORS® put the needs and well-being of their clients above anything else.
  2. As members of C.A.R., California REALTORS® have access to confidential legal counsel, innovative marketing tools, and an extensive repository of market data. With these resources, REALTORS® are equipped to help you make important decisions throughout the home-buying or –selling process, such as how much home you can afford or what information you must disclose to the other party.
  3. Among the top skills REALTORS®’ bring to the table is the ability to negotiate a favorable price. REALTORS® are knowledgeable about the small repairs and improvements you can make to enhance the “salability” of your home. According to the NATIONAL ASSOCIATION OF REALTORS®, the median price of a home sold using an agent is 16 percent higher than a home sold without the guidance of an agent. 
  4. Your REALTOR® acts as your advocate during each step of the transaction. Whether evaluating buyer proposals or preparing counteroffers, your REALTOR® saves you time by serving as a liaison between you and the other parties of the transaction, prepares and reviews necessary paperwork, and guides you through the process to make sure everything is handled appropriately.
  5. REALTORS® are well-versed in up-to-date market data, such as inventory levels, time on market, and ratios of list-to-sold prices. Backed by education and experience in the real estate industry, your REALTOR® can help you leverage this market information to aid in your decision-making process. 

California Association of REALTORS® Website

When buying or selling a home, it’s way too important not to use a REALTOR®. No one knows the market like California REALTORS®--helping you find your piece of California, with some peace of mind.


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Fast Fact

Though there are nearly 530,000 real estate licensees in California, only 200,000 brokers and agents are REALTORS®. As members of their local, state, and national real estate trade organizations, REALTORS® subscribe to a strict Code of Ethics, pledge to treat all parties fairly, and maintain a higher level of knowledge about buying and selling homes. 

 
Resources for you on C.A.R. Online

Top 5 Tips for Selling a HomeTop 5 Tips for Selling a Home

Top 5 Tips for Buying a HomeTop 5 Reasons to Use a REALTOR®

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